📊 2023 Nissan Z Sales Figures So Far

[MCN1SMO]

I found semi current sales numbers for the Fairlady Z in Japan to give some perspective

August 2022・・・97 units
September 2022・・・57 units
October 2022・・・121 units
November 2022・・・121 units
December 2022・・・121 units
January 2023・・・・63 units
February 2023・・・98 units
MArch 2023 137 units
April 2023 71 units
MAY 2023 67 units

 

[takemorepills]

I found semi current sales numbers for the Fairlady Z in Japan to give some perspective

August 2022・・・97 units
September 2022・・・57 units
October 2022・・・121 units
November 2022・・・121 units
December 2022・・・121 units
January 2023・・・・63 units
February 2023・・・98 units

That's pathetically low numbers.

Nissan's gotta be wondering "why even bother" at this point......

 

[MCN1SMO]

it was lower than I expected and goes to show its way more than the logistics of shipping and getting them to the North American dealers is at issue.

the japanese article was comparing the Zs sales to the Type R saying both are experiencing production delays


https://carview.yahoo.co.jp/article/detail/1a3dd73c2a6fad1830c1e8018f66c4faf454c892/?top=pc


but the contrast between them was glaring

Civic Type R

September 2022・・・436 units October
2022・・・307 units November
2022・・・659 units December
2022・・・361 units
January 2023・・・478 units
February 2023・・・・536 units

 

[takemorepills]

it was lower than I expected and goes to show its way more than the logistics of shipping and getting them to the North American dealers is at issue.

the japanese article was comparing the Zs sales to the Type R saying both are experiencing production delays


https://carview.yahoo.co.jp/article/detail/1a3dd73c2a6fad1830c1e8018f66c4faf454c892/?top=pc


but the contrast between them was glaring

Civic Type R

September 2022・・・436 units October
2022・・・307 units November
2022・・・659 units December
2022・・・361 units
January 2023・・・478 units
February 2023・・・・536 units

Nearly 5x more production.....

 

[jc604]

Ive seen more of the new ctr and gr corolla in my area, still have yet to see 1 z

 

[Andaesthetics]

The new Z is never going to come close to the production/sales numbers of its competitors. It was the same way with the 370Z in its last years. And that was before pandemic/shut down the world/supply chain issue times.

 

[MHockey17]

That's pathetically low numbers.

Nissan's gotta be wondering "why even bother" at this point......

That mindset is paradoxically the reason for those abysmal sales numbers, as it’s not for lack of demand.

The Zs priced at MSRP barely touch the dealership lots, so I think poor sales are entirely Nissan’s (and their dealers) fault for choosing not to placing more priority on production; they’re their own worst enemy at this point.

 

[Go2ZZZ]

That's pathetically low numbers.

Nissan's gotta be wondering "why even bother" at this point......

Honestly, I just don’t think they’re making many to begin with

 

[jdm-rhd]

sadly there are all these aftermarket companies tooling up and or manufacturing parts for a car that may not have enough made to sell the volume needed to sustain a business.

was there ever a number that nissan confirmed they would build? i cant recall that or the final year model...anyone know?

 

[Kbl911]

I've yet to see a single new Z in Naples or the surrounding area, and that is insane given how early new sports cars, in particular, begin to hit the streets here. I've started shopping Zupras more seriously, and there are plenty on the market, but the inflated prices on those is keeping me at bay

 

[trackratZ]

Nissan will scrap the RZ34 entirely, I’ll bet on it. Most are still crying for one

 

[Kbl911]

Nissan will scrap the RZ35, I’ll bet on it. Most are still crying for one

Oh, Nissan will absolutely take all of the wrong lessons from this situation. Let's hypothesize:

"Well, I guess there just wasn't much demand for Zs in the current automotive environment."
*buzzer sound*

"Buyers just weren't able to accept that the Z has moved upmarket, we guess this whole experiment is over."
**buzzer sound**

"This would have been a smash hit if not for supply chain issues."
*buzz...* Well, to a degree, possibly yes.

"The next gen should clearly be a small, electric crossover, because that what the Z customer clearly prefers."
***buzzer sound***

Etc., etc.

 

[trackratZ]

Oh, Nissan will absolutely take all of the wrong lessons from this situation. Let's hypothesize:

…..

"This would have been a smash hit if not for supply chain issues."
*buzz...* Well, to a degree, possibly yes.

"The next gen should clearly be a small, electric sports car, because that what the Z customer clearly prefers."
***buzzer sound***

Etc., etc.

Can’t blame all on supply chain, quality, recalls, production issues!! Ugh!

 

[Kbl911]

Can’t blame all on supply chain, quality, recalls, production issues!! Ugh!

No doubt, there's so much more to the bungling of this rollout than just "oh we couldn't get the parts."

If they went electric with the Z in the next gen and kept the same general design language (and the same number of doors), that would be amazing.

 

[Georges1]

if Nissan shifted gears & only wanted to make an electric Z, then I’m moving on. This current situation may be the new normal for the Z. I hope I’m wrong.